Landing Page Design & Optimization

For those of our clients running a paid search campaign, it can make your advertising dollars go much further to have custom landing pages designed for each targeted campaign. A landing page is simply the web page you link your adwords ads to which in turn is the page people "land" on when they click your ads. This can be a single informative page or simply a page on your company web site.

Why are custom landing pages so important? The first is it will help raise your quality score for your ads which in turn, lowers your cost per click and increases the likeliness your ads will show for your selected keywords. One of the top important factors in your Google adwords quality score is the relevancy of your keywords & ad text to the content on the web page you link to.

Not only will custom, specific landing pages help increase your quality score, but it will also help increase your campaign's conversion rate.When potential clients click on a paid search ad, the expect the page the land on to provide them with exactly what they are looking for. You can do that by making the landing page as customized as possible to match the text in your ads.

Landing page conversion improvement is similar to website tuning. We will test various items on the landing page to see which version performs better. Once the testing is done we will implement the results of those test into the landing page. As more and more testing is done, the page becomes more and more effective and will give you a higher ROI on your pay per click campaign.