Web site Traffic Tracking & Analytics

A web site tracking solution is the most important tool that internet marketing professionals will ever use. A great tracking program will tell us not only how many people visited a site, but how they got there, how long they stayed, what they did while they were there and even indicated if the site was appealing to them.

On the paid search, we will track the exact search strings that were entered into a the search engine that displayed your ad and brought a visitor to your site. This is useful so that we can discover if your ads are being display for irrelevant search queries and wasting your budget. We will use this data to further refine your search program over time to save you money and increase your ROI.

When we start working on landing page optimization, we will integrate A/B & Multivarient testing platform, Google Web site Optimizer, with Google Analytics to determine which elements on that page performs the best.